Press kit introducing the 1968 models & Dealer Literature
As these
documents demonstrate, the convertible was the star of the
show, gracing the cover of nearly every important document sent out
to dealers, members of the press and prospective customers.
It is
interesting to note that the convertible predominantly wears
her original Candyapple Red paint when appearing on color
dealer literature. The sole exception is one of the photos
contained within the tri-fold sales brochure where the
convertible is repainted Wimbledon White.
![The Styles Collection: Press Release - Long Lead Technical Conference [1967-07-06] &emdash;](http://stylescollection.zenfolio.com/img/s3/v23/p441092321-2.jpg) |
Press Kit - 1968
Shelby Cobra GT350 and GT500
This press kit was handed out at the Long Lead Technical
Conference held at Riverside International Raceway
on July 6, 1967.
Four photos
of the '68 styled 'photographic cars' were included in the
folder given out to members of the press on July
7th, 1966.
Dated:
July 6, 1967 |
![The Styles Collection: '68 Shelby Cobra GT 350-500 Six-Page Brochure [1967-08-15] &emdash;](http://stylescollection.zenfolio.com/img/s11/v34/p42227526-2.jpg) |
'68 Shelby Cobra GT 350 / 500
Tri-fold sales brochure handed out to customers at the dealership
Printed:
August 15, 1967 |
 |
Step Lively
in a '68
Postcard
Mailer |
 |
"Step Lively"
in a '68 Shelby Cobra GT
Dealer
Handout |
![The Styles Collection: Selling Guide to the '68 Shelby Cobra GT [1967-08-15] &emdash;](http://stylescollection.zenfolio.com/img/s11/v27/p486910636-2.jpg) |
Selling Guide
to the '68 Shelby Cobra GT
Printed:
August 15, 1967 |
![The Styles Collection: 1968 Shelby Cobra GT 350-500 Specifications and Features [1967-08] &emdash;](http://stylescollection.zenfolio.com/img/s11/v27/p79860248-2.jpg) |
Shelby Cobra
GT 350/500
Specifications & Features
Dealer
Handout
Printed:
August 1967 |
![The Styles Collection: Shelby American Dealer Promotion Handbook [1967-09] &emdash;](http://stylescollection.zenfolio.com/img/s3/v26/p435879840-2.jpg) |
Shelby American Dealer
Promotion Handbook
Six
page guide to help dealers prepare for the upcoming
'68 models
This
handbook references the six-page tri-fold brochure,
two-sided specifications guide, and full-color jumbo
postcard mailer as promotional pieces. Given the
specific details used to describe the marketing
materials (e.g. page counts), we can conclude that
those promotional materials had already been
developed prior to the printing of this handbook.
Printed: September 1967 |
 |
Shelby Cobra
G.T.
Dealer Ad
Kit for 1968
Folder that
included the Shelby American Dealer handbook,
postcard mailer, and artwork for running newspaper
print ads. |
»
View the entire gallery of Vintage
Dealer Literature |
