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 1967 Shelby G.T. 500 Convertible

 

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Original Press Kit & Dealer Literature

As these documents demonstrate, the convertible was the star of the show, gracing the cover of nearly every important document sent out to dealers, members of the press and prospective customers.

It is interesting to note that the convertible predominantly wears her original Candyapple Red paint when appearing on color dealer literature. The sole exception is one of the photos contained within the tri-fold sales brochure where the convertible is repainted Wimbledon White. 

The Styles Collection: Press Release - Long Lead Technical Conference [1967-07-06] &emdash; Press Kit - 1968 Shelby Cobra GT350 and GT500

This press kit was handed out at the Long Lead Technical Conference held at Riverside International Raceway on July 6, 1967.

Four photos of the '68 styled 'photographic cars' were included in the folder given out to members of the press on July 7th, 1966.

Dated: July 6, 1967

The Styles Collection: '68 Shelby Cobra GT 350-500 Six-Page Brochure [1967-08-15] &emdash; '68 Shelby Cobra GT 350 / 500

Tri-fold sales brochure handed out to customers at the dealership

Printed: August 15, 1967

The Styles Collection: Step Lively in a '68 Postcard &emdash; Step Lively in a '68

Postcard Mailer

The Styles Collection: Step Lively in a '68 Cobra GT - On Display Here &emdash; "Step Lively" in a '68 Shelby Cobra GT

Dealer Handout

The Styles Collection: Selling Guide to the '68 Shelby Cobra GT [1967-08-15] &emdash; Selling Guide to the '68 Shelby Cobra GT

Printed: August 15, 1967

The Styles Collection: 1968 Shelby Cobra GT 350-500 Specifications and Features [1967-08] &emdash; Shelby Cobra GT 350/500
Specifications & Features

Dealer Handout

Printed: August 1967

The Styles Collection: Shelby American Dealer Promotion Handbook [1967-09] &emdash; Shelby American Dealer Promotion Handbook

Six page guide to help dealers prepare for the upcoming '68 models

This handbook references the six-page tri-fold brochure, two-sided specifications guide, and full-color jumbo postcard mailer as promotional pieces. Given the specific details used to describe the marketing materials (e.g. page counts), we can conclude that those promotional materials had already been developed prior to the printing of this handbook.

Printed: September 1967

The Styles Collection: Shelby Cobra G.T. Dealer Ad Kit for 1968 &emdash; Shelby Cobra G.T.

Dealer Ad Kit for 1968

Folder that included the Shelby American Dealer handbook, postcard mailer, and artwork for running newspaper print ads.

View the entire gallery of Vintage Dealer Literature

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